"A vision statement should inspire and define your organization’s long-term impact, not just rephrase your mission. A clear and compelling vision paints a picture of the future you’re striving to create and rallies others to join you. Let’s explore how to craft a vision that truly shapes the future."

Mission statements should be more than catchy taglines. In the arts, sacrificing meaning for brevity can dilute your impact. Let’s take a closer look at what goes into an effective mission statement and why a thoughtful, detailed approach better captures your work’s true impact.