Here’s Just a Little Bit About Jeff

Pronouns: He/Him/His

Hi, I’m Jeff Goodman. I live in North Central Phoenix, Arizona, with my wife, Erin, and our two dogs, Murray* & Sherman. Born and raised in a suburb of Kansas City, I freely admit to being a BBQ snob.

Illustration by Max Dalton.
*Murray not pictured. Illustration shows Sherman and our beloved Homer who we lost in November of 2024.

These are a few of my favorite things:

Gallery: Spoke Art
BBQ Sauce: Gates/Jones (tie)
Illustrator: Max Dalton
BBQ Pork Ribs: Joe’s
Director: Wes Anderson
Ceramics: Pawena Studio

Composer: Stephen Sondheim
BBQ Lamb Ribs: Jack Stack
Musical: Sunday in the Park with George
Fictional President: Josiah Bartlet
Tacos: Tacos Chiwas
Weird Ceramics: Dave Zackin

Book Club:

2025 Reading Challenge

2025 Reading Challenge
Jeff has read 2 books toward their goal of 35 books.
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View the world through my Instagram:

View fullsize Sherman and Murray taking advantage of a cooler day to get in a hike.
View fullsize Here they are.
View fullsize If I end up in a prison camp in El Salvador, you’ll know why.* *Unfortunately, I’m only half joking.
View fullsize Just returned home from an incredible week at Fallingwater. I spent the first half working with staff from across the organization to help clearly articulate what the Fallingwater Institute is and why it matters—its immersive, in-residence prog
View fullsize Sometimes a beautiful old lady needs to get some work done. Don’t judge. She’s got the best in the business fixing her up, so she’s in good hands!
View fullsize Ever wondered what a priest, a doctor, a friend, a recipe, and The West Wing have in common? Here, I show how they combine to reveal the unique power of strategic partnerships—and why they’re a game changer for nonprofits (and their corpo
View fullsize With federal funding for nonprofits becoming increasingly uncertain, arts organizations are facing more competition for limited resources. This makes it more important than ever to paint a clear picture of your organization’s impact and value f
View fullsize Real leadership understands that the true value of the arts goes beyond the tangible. It’s about the ways a vibrant arts community brings us together, inspires fresh perspectives, and helps us express—and reflect on—what we feel. Ri
View fullsize An effective nonprofit brand starts with your mission—and it should drive everything. But too often, nonprofits settle for unprofessional logos and hard-to-navigate websites that weaken their ability to connect with audiences, donors, and suppo
View fullsize I was given these socks as a birthday gift, and now I’m seriously considering changing the name of my consulting business. (Thanks, @radiantly_red !)
View fullsize
View fullsize In finishing 574th in today’s Phoenix Rock n’ Roll 10K, I have nothing more to prove to the world. After very little consideration, I hereby officially announce my retirement from competitive running. This will give me the time to focus o

I love working with other creative people.

At the Frank Lloyd Wright Foundation, I was fortunate to work with some incredible graphic designers as a part of a graphic design fellowship program I led with Michael Bierut. See some of the work we did together, below:

 

The designers I worked with: Neeta Patel, Ruth Lin, Meagan Vanderhill, Rachel Minier, and (sadly, not in this video) Brienna Flewelling. They are all amazing. If you are looking for a designer, this is a great list!

 

Oh yeah,

There was this one time that sitting President Bill Clinton thanked me in a speech…